From where do you learn more about the brand or product once you come across it?
A website usually has all the information that is required but it still lacks the dynamism and real-time update. Similarly, there are equal challenges when it comes to emails and newsletters.
Recently, social media is becoming the most common platform to know about a brand, its latest updates, reviews, and feedback. In fact, from just getting the likes and posting announcements, social media has transformed to a deeper sense of connecting with the online audience. Most brands and businesses are aware that the rise of the social media scene has transformed from getting likes and posting announcements to a deeper sense of connecting with their online audience.
Social media is nowadays one of the most obvious marketing strategies to increase brand awareness. It proves as the right move to garner attention. Therefore, it is important to maintain an active social media presence and conduct few social media campaigns from time to time. Learn to redefine social media presence with a clearer objective for social media campaigns.
You need to start with an important question of understanding the WHY BEHIND THE WHAT. However, there is another more important question: WHAT IS THE OBJECTIVE OF WHY?
The object should resonate closely with the content marketing objective, and therefore the focus needs to be shifted the larger purpose of social media presence. This would define different goals for different social media channels. Lay down clearer objectives for each channel to also act as the objectives for the underlying social media campaigns.
Once the social media channel objectives are set, it becomes easier to align the social media campaign ideas.
A marketing or content calendar, serve as a good guide in planning a campaign. It will give you a better idea of the other campaigns planned for the rest of the marketing channels.
With that, you can plan your social media campaigns to support those marketing efforts. Additionally, it’s a good measure to stay focused on your way and ensure that your campaign is built around your objectives.
Since the execution and presentation part of a campaign play an equally vital role, strong teamwork and communication between teams enhance a campaign’s success. The marketing team should work closely with the designing team to discuss the creative, create engaging copy, design eye-catching graphics, and optimize the media to reach the audience.
Listed below are some practical tips for creating an effective social media campaign.
The most common and important tip for every social media rulebook is worth an emphasis. This is the most significant part of every marketing activity as it gives a better insight into creating campaigns that are relevant and effective for the target audience.
Creativity is what sets a social media campaign apart and make it stand out. Experiment with creative landing pages, graphics, content, stories, videos, and more.
Set your mind to providing value to your users. Bearing in mind the ‘why’ behind the ‘what’ can make you stay on the right path of the initial objectives.
Every brand is unique and so is its value. It is okay to get inspired by competitors or brands from your line of business, but it is equally important to tweak in the idea to suit it to your brand value.
While there are numerous concepts and tactics for social media campaigning, it is important to choose the one that describes your business value the best way.